Dani Johnson's Path to Lasting Wealth
At the end of October, thanks to an invitation from a BNI member, I attended Dani Johnson's three-day seminar in Riga, "First Steps to Wealth". The greatest gain from it, for now, seems to be Dani's book, which practically encompasses the material from all three of those days. I read it with relish, setting aside all prejudices. Well, I can share the main insights.
The book, broadly speaking, contains the idea of a world divided - 98% against 2%, where the former are servants of money and the 2% possess a wealthy mindset. The author highlights a sobering fact: 98% of people at the age of 65 are either dead or poor, even though they have worked and strived to realise their dreams their entire lives. Only 2% of the world's population is in a stable financial situation at that age. Remarkable, isn't it?
The main message: working hard to achieve your goals is not the right solution. You must learn to use 12 laws of success - which is what Dani's book tells us about. But to begin, let us understand how the 98% think and act, and how the 2% do.
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98% |
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2% |
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Looks for and finds excuses for why they are not successful |
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Understands that success does not depend on circumstances, but on one's own actions within those circumstances |
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Invests in things |
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Invests in themselves - continuously learns and develops professional skills, communication skills, and leadership |
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Does what everyone else does, follows fashion and trends |
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Observes what everyone else does, but does things differently - goes in the opposite direction |
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Works to improve their own life |
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Through their work, helps to improve the lives of others |
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Has no control over their money, lives in debt, buys everything they desire |
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Knows to the last cent where their money is being spent, pays for nothing superfluous |
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Wants to work as a salaried employee with set working hours and a fixed wage |
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Takes the risk of starting their own business, rather than working for the benefit of others |
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Daydreams |
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Controls their thoughts and believes in what they do |
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Tries to get things only for themselves and as cheaply as possible |
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Recommends others, becomes a useful source of contacts |
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Falls into depression, feels undervalued, takes criticism morbidly, dwells deeply on grievances |
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Handles negative emotions excellently (like water off a duck's back) |
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Stops, gives up when facing difficulties, retreats |
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Never gives up; when faced with a problem, immediately looks for solutions |
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Feeds their Ego, has an opinion on everything and always knows better how things should be done |
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Humbly - asks for advice, asks for help, asks for opportunity |
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Wants revenge, to repay in kind, holds a grudge for a long time, does not forgive wrongs |
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Forgives those who have cheated, slandered, and robbed them, and moves on - continuing their own path free from bitterness |
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Looks for money, time, the right contacts |
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Uses what they have been given |
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Tries to do several things simultaneously, is constantly rushing to get everything done in time |
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Concentrates on what they are doing right now, and only that |
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Does everything and a lot of it |
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Does only what brings income; discards the rest |
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Buys advertising space, sends out advertising mailings, etc. |
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Uses relationship marketing |
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Does only what they personally like to do |
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Does what must be done and what brings profit |
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Sells |
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Interviews |
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Avoids starting conversations with strangers |
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Talks with people always and everywhere |
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Tries to change other people |
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Changes themselves |
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Tries to acquire ever newer, more expensive, and more modern things |
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Takes care of the things they already own |
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Makes a decision and waits for a more advantageous situation |
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Makes a decision and acts immediately |
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Wants to change nothing, especially their familiar environment |
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Gathers motivated and success-oriented people around themselves |
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Does not want to seem pushy |
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Always keeps themselves in the minds of others |
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Tries to do everything themselves |
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Buys outsourced services, hires consultants |
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Consistently lives with the thought that they will get lucky, draw the winning lot, be the chosen one |
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Never plays the lottery
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Shops at sales, watches TV series, subscribes to the press and orders product catalogues, buys more products than they can consume, uses credit cards, takes instant loans, buys branded goods |
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Does not lease a car, rarely eats out, does not shop at eco stores, uses debit cards or pays in cash, keeps valuables in a personal safe but invests money, sells their used belongings, donates |
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Tries to put in as little effort as possible while achieving a greater result |
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Are very patient |
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Chooses only familiar paths, methods, and people; does not follow indicators; relies on feelings |
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Trusts people but demands accountability, controls processes, does not work with people who cannot provide references |
Even this list alone - which I compiled on the basis of the book's text - gives food for thought and prompts a fresh perspective on many things. To evaluate more critically the people and things around us. Is all this for satisfying one's own Ego, or for achieving one's set goals? Is what I want to achieve in my life formulated clearly enough? Am I spending time, energy, and resources on things that are entirely superfluous?
The good news - everyone is created for success, but not everyone believes it and is ready to change.
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