Whatever You Think, Think the Opposite. Paul Arden

It turns out that the Zvaigzne ABC publishing house also released Paul Arden's book "Whatever You Think, Think the Opposite" in Latvian in 2011. (Paul Arden - British advertising industry guru, born 7 April 1940, died 2 April 2008.) What can one say - the easy path has never been my hobby horse; I came across this book by chance through Penguin Books and read it in the original language in August 2013, but decided to write about it only now.

I liked it unequivocally - both for its sharp visual design (a stated insight + a well-chosen illustration like a carefully designed and contextually worked advertising poster) and for its simultaneously contradictory, stereotype-toppling and truthful observations on life, its thought-provoking ideas.

The author asserts in the book that wrong decisions lead to grandiose discoveries. Moreover, life consists of countless decisions - for example, which to choose: a practical car or a fast one; what to do: find a job or start studying; what to use: wine or water; and so on.

It is better to regret something you did than to regret something you didn't do.

If you want to be interesting, be interested.

Not one of, but number one. (It sounds better in English - Not ONE but No.1.) Great people have a great ego - perhaps that is precisely what makes them great.
You were fired? That is the best thing that could have happened to you. Start your own company - then you can control your own destiny. That will make you No.1 from the very start.

An interviewer with a wooden leg once said to Frank Zappa (American composer and electric guitar player): "With that long hair, from where I'm sitting, you look like a woman." Frank replied: "From where I'm sitting, you could look like a table."

What is your point of view?